Media - Press releases

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Media - Press releases

In your BLOG, analyse the four press releases. Comment on the following:  

•What is the purpose of the press release?  

•What features of a standard press release format do you notice?  

 •What writing techniques are used and why?

 

Prestige car brand - https://media.mercedes-benz.com/article/c542df62-aca1-4942-951c-6b285fca1f28  

The Purpose of this press is product as they are announcing/promoting a new electric of road car. In this press release the stander press release format features I see are the Headline “Electric car of extremes: Electric luxury goes off-road" which is telling you the product why are trying to show you, the Lead paragraph which has facts about the car, the body which goes into a lot of detail about their aim to make their car luxurious while being able to go off road easily and how “adventurous” the car is. It also has the statistics about the new car compared to another standard car, and they have the media information. The writing techniques used are the use of facts and statistics to prove the credibility of their new car being better that an older model, quotations / opinions and Names / dates so that you can contact the companies. 

 

Luxury cosmetics brand - http://www.groupeclarins.com/en/news/clarins-reinventing-its-stores  

The purpose of this press releases is between General news and launch because it talks about the reinventing of the store and there is a new customized manual diagnosis with a short rundown of the program. In this press release the standard press release format features I see are the Headline “Clarins is reinventing its stores”, the Lead paragraph which introduces the new skin care program and the perks about it, the Body which shows their ambition to improve their customer services and the Source “Clarins” / “My Blend”. The Writing techniques used are the use of quotations / opinions, facts and statistics and Names / dates / places. 

 

Global food company - https://www.nestle.com/media/pressreleases/allpressreleases/nestle-market-food-grade-recycled-plastics-launch-fund-packaging-innovation  

The purpose of this press releases is General news because it talks about how Nestlé will create a market for food-grade recycled plastics and also launches fund to boost packaging innovation. In this press release the standard press release format features I see are the Headline “Nestlé creates market for food-grade recycled plastics, launches fund to boost packaging innovation”, the date line “JAN 16, 2020” and “Vevey, Switzerland”, the lead paragraph which tells you how much they are investing in their project, the body tell you how it will improve their business and how it will help the world "No plastic should end up in landfill or as litter” and the contact information. The writing techniques used are the use of quotations / opinions, facts and statistics which makes the text more reliable and Names / dates. 

 

Theatre company - https://www.sadlerswells.com/press/news-releases/2015/09/zoonation-and-breakin-convention-secure-over-1-million-funding-from-arts-council-england/  

The purpose of this press releases is General News because it explains the Arts Council England is donating money so that they can develop a bigger audience for hip hop. In this press release the standard press release format features I see are the Headline “ZooNation and Breakin’ Convention secure over £1 million funding from Arts Council England”, which attracts your attention because it is a verry large sum of money, the date line “Posted on 9 September 2015” which tells you when they started the investment, the lead paragraph which explains about the large amounts of money companies are sharing with each other for this project to secedes, the body tells you why they are investing in hip hop, that they want to develop the hip hop industry as well as find more talented hip hop dancers. They give you their media information so that you can contact them. The writing techniques used are the use of facts and statists like the amount of money begin used to show you that they are really trying to invest in this project. 

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