Media Texts

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 Analyse 3 pieces of writing from a variety of media texts:  eg leaflets, news or magazine articles, advertisements, press releases, government communications. 

 
answering the questions below: 

  • What is the purpose of the text and the target audience? 

  • What is the style of writing used and why? 

  • What writing techniques are used and why? 

 

- Press Release 

https://news.nike.com/footwear/jordan-brand-spring-2021-retro-releases 

The purpose of the text is to advertise their new “2021 Jordan shoes” product. Their target audience is males ages 15-25 who like sports as the people who buy their shoes are involved in sports. They use a persuasive writing style as the text is try to get you to buy their new shoes. The writing techniques used facts, opinions and name / date. 

 

- Poster Advert 

The purpose of the text is to inform you about their job offer. Their target audience is for 16+ all genders as that is the age where you can get a job. They use Persuasive writing style to entice you to applying for their job offer. There are only two writing techniques used as the poster is small and they are short sentences for emphasis and names / date. 

 

- News 

https://www.nytimes.com/2020/11/16/health/Covid-moderna-vaccine.html?action=click&module=Top%20Stories&pgtype=Homepage 

The purpose of the text is to inform you about the Vaccine efficiency. Their target audience is largely middle class. They use an Expository writing style with a lot of detailed information so that it is easy to understand. The writing techniques used facts, statistics and Names / dates there are the main used writing techniques used in most news websites. 

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